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Welcome to Robin Lines Associates

World-Class Business Coaching

For over thirty years, Robin Lines has been delivering sales, leadership, negotiation and business development coaching to organisations across the world, equipping people with the skills they need to rise and excel at any challenge.


We've worked with a range of companies across multiple sectors, from construction and engineering, to telesales and retail.


Our programmes are entirely bespoke. We listen to our clients to understand their needs and pain points and tailor our training accordingly.

Global Training

We've worked on five continents, delivering programmes to tens of thousands of people across more than ninety countries.

In Person or Remote

We can deliver our training where, and how, you need it. In-person, remote or via our e-learning portal.

Complete Coaching Solutions

Tailored Training Programmes for Businesses of Any Size

Sales Training

Whether you want to generate more leads, close more sales or manage key accounts, we can tailor a training solution to meet all your needs.

Leadership Coaching

We can equip your leaders with the skills to motivate and engage your people, leading your company to the next level.

Negotiation Training

Equip yourself and your people to be confident negotiators, ensuring that your customer's appreciate the value of your proposition.

Prospecting Skills

We can help your people gain the skills to become driven prospectors, uncovering new leads and keeping your sales high.

Customer Service

We will equip your people with the skills to ensure your customer's have a world-class customer service experience.


From dynamic day sessions to week-long residential programmes, we'll turn the great people in your organisation into a winning team.

People Engagement

Engaged people work harder, are more motivated and less prone to stress. We'll help you make your business a great place to work.

Presentation Skills

From speech coaching, to body language and PowerPoint, we'll make sure that your best ideas get the attention they deserve.

Our E-Learning Portal

A Comprehensive Range of CPD-Certified Learning Materials to Maximise Your Potential

Business Skills

Whatever your needs, our comprehensive range of programmes can help you develop crucial business skills for long-term success.

Personal Development

Our range of Personal Development courses offer you the freedom and flexibility to develop, nurture and grow your skillset in a way that suits you.

Retail Skills

Whether you're onboarding new staff, or need to improve your customer service skills, our programmes can help you succeed in the retail sector.


Coping with stress is vital to ensuring productivity and good personal health. Our courses can equip you with proven methods to look after yourself.


People Trained
Years' of Experience

Our Team


Robin Lines

Lead Business Consultant

Robin has worked with some of the largest firms in the world. He's passionate about delivering world-class training and helping people achieve their most ambitious goals.

David Harman

Associate Business Coach

For over twenty years, David has specialised in people development. He prides himself on creating and facilitating leadership and individual training programmes worldwide.

Mike Wilkinson

Value Selling Expert

Author of The Seven Challenges of Value, Mike is one of the leading sales specialists in the world, teaching clients how to demonstrate the value in their proposition.

Drew McAdam

Motivational Speaker

Known as the Human Lie Detector, Drew is a renowned mentalist and after-dinner motivational speaker, appearing on the BBC, Channel 4 and Channel 5.

What Our Clients Say

How Robin Lines Associates Transforms Business
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At both KAM and manager level, they have experience and depth of knowledge that ensures all levels of skill set are catered for, and the action outcomes are meaningful and deliverable.

Lee Braham

Sales Director, Europa Components

Robin provided several sales training and key account management courses for us, and has a well-proven methodology that I saw produce immediate results in the sales team.

Neil Waldock

Manager, EMC

Robin is far-and-away the best sales trainer that I have had the pleasure to meet. He is personable, patient and his methods ensure that your sales figures increase at a noticeable rate.

Dave Whillier

Quest Software

I have worked with Robin on several training interventions across three companies in different sectors, and each time he exceeds all expectations. As I have moved job roles, I've taken Robin with me!

Cheryl Ward

BGL Group

Who We've Worked With

A Small Sample of Our Clients