Key Account Management

Robin Lines Associates has helped many organisations across a variety of sectors implement Key Account Management (KAM) strategies to leverage the value of existing relationships. Our programmes cover the essential components of KAM, from identifying Key Accounts to equipping your people with the skills necessary to leverage these unique clients as part of a long-term business strategy.

Key Account Management

Next-Level Sales

Unlike traditional sales, Key Account Management requires significant investment to yield potential returns. We will show you how to minimise the risks by structurally reorganising your business to streamline management of your Key Accounts and maximise the account’s value.

The six days I spent with Robin were fun, engaging, but most of all, informative. It made me review my personal offering whilst affecting how I interacted with colleagues; whether direct reports or managing upwards.

Darren Hatherley

Director of Sales Development, ADP

A Potent Blend

Key Account Management blends high-performance sales skills with account management techniques to forge mutually beneficial relationships between your organisation and your most valuable clients.

From Preparation to Implementation

Ensuring your business is ready to implement KAM is vital to success. We can undertake a top-down evaluation of your organisation to ensure that every part of your business is ready to play its role in securing the maximum possible returns of a Key Account Management strategy.

Fully Comprehensive, Bespoke Solutions

Once your organisation is ready, we will proceed with a fully bespoke and comprehensive training programme to give your people the skills they need to seize upon opportunities, provide the right solutions and position your organisation as the go-to supplier for the clients identified as Key Accounts.

Our Three Stage Process

Research & Analysis

We spend some time within your business, understanding its people and culture. By talking with and observing your people in action, we start working on an approach that suits you.


We'll go over our findings with you and suggest a plan of action, according to your needs and budgets. Using the knowledge we've gained from your business, we'll tailor our suggestions to fit naturally with your organisational culture.

Implement & Monitor

We'll deliver the programmes you've agreed to on time and to schedule. You'll be kept up-to-date every step of the way and we'll also monitor your people's ease with our content, further tailoring the programme if required.


Bloxham Mill, Barford Road, Bloxham, OX15 4FF


01295 742142 | 07548 023711


[email protected]

Contact Us