Our Blog
The latest tips, tricks and insights from Robin Lines.
The Challenger Sale: Lost in Translation?
The Challenger Sale methodology revolutionised sales thinking when it emerged over a decade ago. Its core insight - that the best salespeople teach, tailor...
Why AI is Making Human Sales Skills More Valuable Than Ever
Artificial intelligence has transformed sales faster than almost any other business function. From automated email sequences to AI-generated proposals, technology now handles tasks that...
Working Smarter with the Right Clients
Time is the one thing every salesperson wishes they had more of. With constant targets to hit, customers to meet, and admin piling up,...
Leading Like Luke Donald: What Business Leaders Can Learn from a...
When Luke Donald captained Team Europe to victory at the Ryder Cup in both 2023 and 2025, he did more than just outthink the...
Tired of Being Ghosted? How AI Can Get You in Front...
If you’re in sales, you know the feeling. You’ve identified the perfect prospect, you know your product is a great fit, but getting them...
Navigating Value and Pricing While Under Pressure
In our challenging economic climate, UK businesses are under increasing pressure to maintain profitability amidst rising costs. From soaring energy prices to National Insurance...














