Why Bespoke Business Solutions?

Why Bespoke?

If you trawl through the Amazon Kindle book store, you’ll see any number of business guidebooks. These books focus on a lot of the areas that our business offers. You could also do a Google search and find any number of websites providing information on boosting sales or better management techniques. You may then ask yourself, why would a bespoke solution be better for you overall this collective knowledge?
 

We’re Not Generic

We’ve worked with businesses from Kiddimoto to Microsoft. We understand that all businesses are different. While the long-term goals and ambitions for success and profit remain consistent between one company and another, the techniques to achieve those goals differ quite substantially.

The collective wisdom contained online and in books is not without value, and it would be arrogant to suggest otherwise. However, they’re written not understanding your specific business because they have to speak to as wide a variety of businesses and individuals as possible.

Imagine a pet store and a computer software developer. Both businesses exist to succeed but both will have different target markets, and both will have different challenges within those markets. The two businesses cannot sell their products and services in the same manner, nor will their leadership be required to respond to the same variables in the marketplace. They are different businesses and they need to be respected as such.

In the real world, we can see examples of where businesses have struggled because they have not considered their uniqueness and they have attempted to apply business logic that succeeds in one area to a completely different one.

Take Aston Villa Football Club, for example. Over the past few years, Aston Villa has appointed marketing managers and financial directors to the most important positions on their board. These people have succeeded in their tasks in other business environments, but they have not succeeded at Aston Villa. Why? Because they don’t understand the business and the challenges it faces.

Only now, with relegation staring them in the face, have Aston Villa decided to appoint people who understand football to their board. Meanwhile, across the Midlands, Leicester City Football Club devised a strategy that works. Their board is a mixture of football people and businessmen, and as a result, they’ve built a potentially Premier League winning team.

Of course, Aston Villa could have done that. They’re the fifth most successful club in English football, but they haven’t done that because they have attempted to apply techniques from one business area to a completely different one.
 

Understanding

You’ll notice that we often mention understanding your business, and that is what we do. When we meet with you, we take the time to learn what it is you do, what it is you want to do, and the challenges you face. Our goal is to build upon the foundations you’ve established and construct a viable solution that will reward your efforts over the long-term.

Our blog contains some information that we find to be true in most cases but there is always more to learn, more to consider and more to adapt to. This is why our solutions are fully bespoke. We look at every aspect of your business, right down to the people who work there, and we tailor our solution to you. The presentations we create are unique to you. The lectures we give are unique to you. There is no recycling of information and we wouldn’t dare peddle a solution that worked for a software developer to a pet store.

We want you to be successful. We want you to see a tangible return on investment when you appoint us to assist with your business. We want you to be happy, to learn, to grow and to progress. This will not happen for us if we don’t treat you and your business with the respect it deserves as a unique entity.

For over thirty years this is what we have done. This is what we will continue to do. We’ve built long-term relationships with businesses small to large because of our specialisms and our dedication to helping your business exceed all of its expectations.